Children’s brands have been left reeling after a new survey revealed they have become less popular than ever before.
The research by YouGov revealed that children’s fashion brands were now worth less than half what they were in 2016, with the average selling price for the category falling from £1,900 to £1.20.
“The market has been dominated by children’s clothing and shoes, which are becoming increasingly more expensive,” said YouGov’s chief market analyst Simon Collins.
Children’s fashion and accessories are the latest victim of a wave of price cuts in recent years.
Last year, the average price of a children’s bag was £2,000, according to research by retail research company Euromonitor.
A spokesman for the UK Children’s Society said: “Our message to all children’s organisations is to keep the children safe and to invest in the latest technologies to ensure children are protected from harm.”
It’s essential that children and their families have access to a safe place to play, shop and socialise and to play again.
“In 2016, the UK was ranked number seven in the world for the number of deaths caused by road traffic accidents.
In 2018, the number one UK cause of death for children aged under five was pneumonia.